Podcast Episodes

E21: Travis Chappell- Are You a Podcaster?

Travis Chappell is running a 30-Day Podcast Challenge, so we decided to interview him for Book of Experts TV.

This will be a great chance to dig into:

  • get started (with others doing the same work)
  • grow your audience
  • increase your income and boost your credibility

You can learn more about Travis and the challenge at: https://lnkd.in/ecrw2y2

You can learn more about our experts at www.BookOfExperts.com

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Welcome to Book of Experts TV, I'm your host Tobin Slaven and we're back tonight, we're talking about podcasting. Are you a podcaster? Now, have you been thinking about podcasting? Well, the guests that I'm bringing on tonight we're actually going to be talking about not only podcasting, but doing a 30 day challenge and how you can go go from nothing to launch into your podcast for the next 30 days.

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Time for Book of Experts, TV,

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tried, tested, trusted.

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This is Book of Experts, brought to you by SalesMAP.me. Great. So tonight, I have Travis Chappell, who's joining us from Las Vegas is that right from also from World Class media and we're going to be talking about podcasting and challenges, both of which are pretty hot topics right now. So I, one of the reasons why I reached out and wanted to have you on is you've combined two things. We're hearing a lot of buzz about it. So I was excited to have you as a guest. Welcome.

1:17

Yeah. Thanks for having me on, man. Happy to be here.

1:19

So tell me a little bit if you would about. So how long have you been podcasting yourself? We should we should sort of set this up with a little background.

1:27

Yeah, sure. So it's coming up on three years now that I've been podcasting three years

1:33

and 40-something episodes or something like that, so it's been a been quite a bit, but it's been a blast though as well.

1:44

So I have the website on the screen as well so folks can see a little bit it's a 30 day podcast challenge 3030 day podcast launch.com. So folks will be able to get a little more background there as well. That's a lot of episodes. In three years is a you must be doing is it shorter form? Are you still doing the interview format?

2:05

You have three interviews a week, three times a week. Yeah, spend a little bit a while. There's been a lot of a lot of content, a lot of conversations, a lot of networking but totally worth it the whole time.

2:19

So I want to share with folks I actually first heard Travis I I got to know you when you were guesting on john Lee Dumas is eo fire podcast. I think you've been on a couple times there actually. And so you're very tapped into the world. What inspired this start into the podcast? Why did you go there first, because obviously you've gone all in on this strategy. Like you're putting a lot of efforts, you're doing a great job, you've got high quality and high, you know, high a lot of not only in quantity, but in quality. But why Where did you make that decision?

2:55

Yeah, to be honest, it was just kind of I was at a point in my life where I was needing to make a pivot. And I didn't really understand why or how I just knew that I knew that I wasn't doing something that I really enjoyed doing. And I knew that I wasn't doing something that I wanted to be doing for the rest of my life. And so when I was kind of back against the wall, I was trying to figure out what the next step was going to be. And for the first time in my life, I kind of dove into personal development and started just picking up books and audiobooks and for the first time ever watching, you know, YouTube videos that would have been helpful and discovered podcasts and a couple times before where I downloaded a couple, but I never listened to them before. And so this time, I actually, you know, decided to dedicate myself to listen to some of the podcasts that I had downloaded in. One of my friends actually turned me on to john Lee Dumas, his show Entrepreneur on Fire and that was one of the first shows that I started listening to that along with Jordan Harbinger show, bigger pockets and Tim Ferriss and some Lewis house I think at the beginning too, but those were some of the shows that I listened to at the beginning and After a while just kind of started really liking the format and liking the conversations I was tuning into, and thought it was a super cool thing that these guys could make good money doing. Doing something like having conversations with people on a weekly or bi weekly basis. Like I just thought that was super cool and interesting. And it checked off all my boxes, you know, it was it was creative work it would it would allow me to have time freedom it would allow me to have financial freedom but most importantly, what I wasn't getting in my in the in what I was doing at the time is that it would give me location freedom, which means that I wouldn't have to stay in one physical location in order to be able to, you know, work and make money and produce and stuff like that. And I'm just I'd like to travel I like to get out and go places and so that was one of the things that I was really really looking for. And so podcasting kind of checked off all those boxes and just dove in from from that point going forward.

4:55

So first of all, yet you hit a hole you hit like the The Greatest Hits list with some of the names that You shared of other podcasters that turn you on to the art. And you also got me a little bit nerdy when you talk about traveling and being able to do your podcast from anywhere. So maybe we'll circle back and talk a little bit about gear and how you do that what your what your mobile setup looks like. But before we do that, it seems to me that there's a distinction out there, you can correct me if I'm wrong, but there are some folks that have a business. And they will go into the podcast world because it's a great way to build your reputation. It's a great way to build trust and a real relationship with your listeners, because they're right here in your ear. Like if they're walking if they're running or driving. It's a very intimate relationship. So podcasting becomes a marketing channel or an extension of an existing business model. And then there are other folks and I think I heard you describe yourself this way where you really went to the art of podcasting first, and then I assume built your business model from that. Is that fair to say? Yeah,

5:58

yep, that's exactly right. Yep, that's exactly right. So when I started, I didn't really know what I was doing. I didn't know how exactly it was going to turn into a business. I just knew that I knew that based on coaching that I had gotten from some people, including john Lee Dumas, it was that I knew that if I started creating content and around a certain niche or topic, and I knew that if I stayed consistent, and put out quality content, that I would, at some point, start building some sort of an audience. How big is that? Audience? I don't know how big you know what I mean? Like, like in terms of for other people, obviously, I know how big my audience is, but how big would that audience be? I didn't know at the time, like, how fast would that happen? I didn't know at the time. All I knew is if I made consistent and put out quality stuff that people would start paying attention when I was doing. And so that's kind of what happened. And then I just basically use the Ask method. So just put out quality content around a certain topic, build an audience, get to know that audience, ask that audience what they need, and then create products and services that help solve those problems and sell it back to that audience that I built, you know, over the last few months, so yeah, for me, it honestly, you know, I've been almost Aug will be three years since I launched my show. And I really haven't had clarity around what the business model is behind the, the podcast until the last like two months, honestly, like it's been just like a lot of testing a lot of trying things out. We've, you know, we ran a few masterminds successfully a few live events, we did some retreats that were international retreats, we did some, I did a lot of one on one coaching a lot of one on one coaching, some group coaching like there was just I was doing a bunch of different things and then finally kind of found the direction that we're going to actually be able to build and scale at this point, but it took a while to do that man, but I felt like all of it was kind of leading up to the the clarity that I finally now have.

7:43

So what changed a couple months ago because that you also have been curious about this. I know what was happening in the world a couple months ago and I think a lot of us felt like the world turned upside down on us things that we're used to doing. My work had didn't change that much because I've been doing you know, working through my laptop from wherever for a number of years now I we jokingly say, my family we've been social distancing for decades. But for most of us the world turned upside down a couple months ago did that influence this? Or was just just a result of you've tried a bunch of things and you found what was the best fit

8:16

for you? Yeah, yeah, honestly didn't on it really didn't have much to do with with COVID. It just was kind of the unique timing of it. But I just remember I there was, there was a new opportunity that presented itself to me, and I remember thinking like, Oh, this seems like a really great opportunity, this new in this other business model. And I was just like, man, I don't know, I've been putting a lot of time energy into the podcasting thing, but this just seems, excuse me. Thank you. This just seems like too good of an opportunity to pass up. And so I said, Yes. And I worked it for about a week and I was like, I don't want to do this. And that's really what gave me the extreme clarity to go back and be like, you know what, I'm sitting on a bunch of stuff right now, right here in front of me. And it would be foolish of me to not take advantage of that. And so now what we do is instead of just like Coaching and things like that is we do podcast production. And so now I have an in house coach and I have to earth I have my assistant and a couple editors and stuff like that. And so now we're doing podcast production for entrepreneurs, as well as the coaching side of things before I was only doing coaching. But at the end of coaching, I would always refer people to podcast production agencies and stuff. And so it just kind of seemed like a really natural bump to be able to be like, you know, why don't we just do all the the agency the production work, as well as offer the the knowledge and the insights because that was the majority of what people are willing to pay me for, just because my show, by itself had been really successful. And we, you know, despite the fact that we didn't have super clear vision of where the business was going, we'd still brought in a good amount of revenue more than most podcasters ever will, on just like the different products and services that we were selling at the time. And so it just kind of made sense for us to just to go along this other direction. So I really was looking for something that was that would allow me to, to like scale and sell. It was something I was looking for and Nope, you Know You can make you can make good money with a personal brand and you can sell courses and you can sell masterminds and events and do one on one coaching and all that stuff. But you can never sell that you can never exit that. That's something that you're always going to have to do. And so I wanted an aspect of branch of the business that we're working on, that we'd one day we able to actually like walk away from and to be able to get like a check at the end of it in order to walk away from it. So that's kind of what what presented itself.

10:25

Well, it's interesting, I actually didn't realize that you had the service aspect of the business as well, which I we see a lot of folks in our Book of Experts community that are offering done for you services is very attractive to folks because you're making it so easy and convenient. Obviously it's a higher price point for some folks, if you're doing if you're a do it yourselfer, you may not be as inclined but there are a lot of folks who are experts in their genius and what they do and they don't want to be a genius and everything so if they can pull in someone like yourself and your team to help get that quality and you certainly have seen this excellent splosion this trend into the podcasting space. And now you've tapped into the energy around challenges as well tell us a little bit about the podcast challenge.

11:09

Yeah, sure. So honestly, I kind of just fell into the podcast challenge. It didn't. It wasn't a challenge. When I first built it, it was just like, Oh, you know, 30 days seems like a good amount of time to be able to launch a podcast, I wonder what would need to happen on a daily basis in order to be able to do that. So by the time I wrote out all the emails and got the system set up, I was like, actually, this would see this seems like it would perform a lot better as a challenge, rather than just like a regular course. Because it's 30 days, you know, you have 30 days to get launched. And then one of the biggest things that holds people back from starting podcasts is just that they don't ever make themselves start. Like so many people that I've talked to that have been like, yeah, I've been toying around with starting a podcast for like the past couple of years. It's like, Whoa, couple years, like you've been thinking about this for 234 years, literally, some people have been telling me three, four years that they've been thinking about starting a project. As I just never did it. And so sometimes that challenge, that little kick in the butt is what you need in order to be able just to say, All right, let's take the next 30 days, just get this thing out there, let's just launch. And then and then we can figure out a lot of the other stuff along the way. But most the time, what holds people back is just the the simple getting it out into the world. And then once it's out into the world, you know, a lot of people, a lot of people will be able to stick with it at that point, especially if they do the launch properly. And that's why we have the 30 day podcast launch challenge because we, we, we want we want people to be able to launch correctly, because if you launch correctly, you're a lot more likely to stick in the consistent show release schedule, which is really where the magic happens over a long period of time. But yeah, so it's 30 days to go from idea in your brain into having a podcast out into the world in 30 days. So we teach we teach just about everything in there on how on how to launch a show. And and like I said go from go from just being an abstract idea to actually having a an RSS feed populated with episodes within within 30 days.

12:59

What's unpack this a little bit of that this, this 30 day experience. I want to go back to what you said about why people aren't doing it. What are the big objection? Is it they're, they're worried about being perfect out of the gate? Is it? Is it kind of that I think Reed Hoffman was the one who said if you if, you know, if you're trying to be perfect, you've waited too long if you if your product you launch is perfect, you've waited too long to get it out there. But is that the is that the big hurdle? Or is it the technology that people are a little intimidated by? Yes, and

13:30

yes, you know, all the above really it just depends on the person but a lot of things a lot of times it's time especially like that's why we a lot of our done for you clients are basically all successful entrepreneurs that just don't have the time to be able to figure it out and don't have any team members that know that that space at all. So they just hire us to come in and build it out for them. They know they want one they know they've wanted one for a while they just haven't been able to get it done because they have so many other things on their plate. They're running a full time business and all that stuff. So they have us come in and do it. So some people it's just the time they don't have the time to think Figure out what it is, or how to get it out there. Some people it's procrastination, they think it needs to be perfect before they get it out there. Some people can't get over the hurdle that they won't be good from the beginning. You know, a lot of people can't get over that hurdle because it might take a hit in their pride or their ego, because everybody sucks in the beginning. And that's just something that you have to come to terms with. If you're going to get into the content creation game, just know that for a while, I'm probably gonna suck and probably not a lot of people are going to listen or pay attention to what I have to say. But that's part of the process, man, everybody, like even the greats Gary Vaynerchuk himself, like went through that for years before he built the audience that he has now. It's just about getting the show out there and starting along creating a consistent release schedule, whatever you can commit to, like stick to that release schedule and and keep yourself accountable to putting out that content even when you don't feel like it

14:50

then and that Getting started is the blessing and the curse of nobody's there at the start right. Exactly. You may be broadcasting to you know, family and friends initially. But the audience, it starts to snowball over time. When when folks are unpacking their idea, they sort of have an idea in the back of their mind. My experience, I'm actually working on my book right now. And so we see in the book space that a lot of folks will, you can't you have to you have to shape your idea first. Otherwise, you sort of get in the weeds, but it sounds like you're experienced with podcasts you can develop that you can start producing podcasts and starting to develop your idea as you go because it's episodic.

15:32

Yeah, sure. And you know, we do a good have a fair amount of clarity and stuff like that at the beginning of the podcast challenge. It's everything that I do at the beginning of my coaching services as well because I think a lot of podcast producers skip that part. And I wanted to make sure that you're setting yourself up for success and not just getting a show out there because you know, you can get a show out there in a variety different courses and stuff like that. We spent a good amount of time and clarity and the foundations building stage in the in the unfun the unsexy parts, because that's what ultimately allows you to be able to, to have success with it. But But yeah, you're totally right. You know, a lot of you know, your your message is going to continue to be to be worked out on a lot of podcasts, the longer you keep going down that path. And I even tell people who want to write books or people that want to speak on stages, or people that want to do all these other forms of content, and brand building and credibility plays, people that want to do all that kind of stuff. I tell them, you should start a podcast immediately. Because all it does is help you work out your messaging better. So if you have concepts in your head that you want to turn into a book, start talking to a microphone one day, it'll tell you how much you need to learn about it, where you need to learn about it, what areas you're strong in explaining what areas you're weaker in explaining if you have stories to support some of those things, or if you don't have really much at all, and if you should do more research or read more books about it before you should put it up, put that content out there. So I think a podcast is a great way to just experiment with your content and work through your mind. Being on a microphone and like you said at the beginning, not a lot of people are gonna be listening. So sometimes it's just exercise for yourself. But that's what allows you to be able to have the chops to deserve a good audience one day.

17:11

Yeah, I love that because the idea is never fully formed when it when it's born, but you can shape it as you go. And you learn so much from the experience of making those mistakes. And I won't do that one again. But yeah, sometimes intentional or sometimes pushing the edge and sometimes just, you know, juggling, you know, the different aspects. I'm really curious, Travis, where does podcasting fits you know, we've got video marketing, we've got blogging, we've got obviously social posts and engagement, you know, where does where is their structure? podcasting is your weapon of choice so to speak. But does it fit in in the big scope? Or how do you sort of organize or help others organize their thoughts around where they should be in developing this voice?

17:58

I think podcasting is The number one platform for furthering and building trusting relationships with your ideal clients or your audience base. So regardless of what you do right now, whether you're an author or a YouTuber, or you have an Instagram following or a Facebook following, or maybe you like LinkedIn or whatever it is, like wherever the majority of the people are right now that follow you, like if you can start a podcast and you can migrate that audience over to a podcast, it's going to immediately build better trusting relationships with all of the people that are following you currently. YouTube videos about three and a half minutes is the average watch time on YouTube videos which is better than any other platform like Instagram, what you got two seconds before somebody scrolls past maybe a half a second to catch words capture attention and hold their attention and then maybe if you have a good igtv video, video, you can, you know, have them watch for a minute, minute and a half before they give up and move on and their Instagram feed. You know, similar on Facebook and LinkedIn. These platforms are built for like bite sized media consumption. But podcasting is built for long term media consumption. So when you know any trust is the foundation of any relationship, not just a business relationship, but it is also the the the foundation of business relationships, and and probably even more important in business relationships. Because because people are dealing with money and transactions and people don't transact until they trust. And so if you have people on a podcast episode 80% of podcast listeners say they listened to all or most of an episode when they hit the play button. 80% so less than 50% of podcast listeners have listened listen to like, I think it was like less than five minutes or something like that. So the majority of people that are listening to your podcast are going to be listening to the majority of the episode that you put out. So if you put on an hour long conversation with somebody, then your listeners spending 45 minutes with you. It takes how many Instagram posts for them to spend that much time with you. Plus, they're still reading copy and looking at an image. You know what I mean? Like or maybe you watching a video but that videos on speaker or they're just reading the captions because they're in public, a podcast is so intimate because they're usually listening on something like this on like headphones and at the gym, or, you know, cleaning up the kitchen at their house or, or driving or driving to the gym or driving anywhere where it's just them in you in a car, and you have their full undivided attention, or you have somewhat of their attention, even if it's not undivided. If they're doing other things they can they can put you on and then walk around and still consume all the information that go on a run, still consume all the information. And it's just the only platform that allows for that kind of content consumption. And so if you don't have a podcast, I think you're missing out a lot of the trust building that you could be dealing with a lot of your, your a lot of your ideal clients there. It's a i, in my opinion, hands down best platform for long form content consumption, which is the best way to build trust with your audience.

20:52

I love that answer. And I'm going to underline people won't transact until they trust because I think that was a really key thing. nugget that I wanted to pull out of that. Travis, tell us a little bit if you would about what what do folks need to know about the 30 day podcast challenge if they want to join you they want to get started. They can go to the website we showed that earlier, but they could get started tonight.

21:15

Yeah, so you can get started at any point that you would like to just know this. Every day you delay your your every day you delay your launch is another day you delay your success. People ask me all the time Tobin Hey, man, what was what's your biggest regret from start from? Like, if you could tell yourself one thing back when you started? What would it be? And the answer is always start sooner. I wish I would have started sooner. I got the idea for a show in in September of 2016. I didn't launch until August of 2017. So almost an entire full year that I could have been ahead of the curve. Like everything that I'm doing right now. I could have been a year ahead of where I am right now today, if I would have just launched sooner. So if this is something you want to tell people all the time is like if this is something that you know that you eventually want to do, do it now. Like don't do Don't wait seven years to do it like the podcasting is like planting a tree man, the best time to do it was 10 years ago. The second best time is right now. Because it takes such a long time of putting out consistent quality stuff to build an audience. So the sooner you get started, the sooner you'll have success doing it. So yeah, you can go to 30 day podcast launch calm, and it's it's literally 99 bucks. I mean, it's super, super cheap, so that anybody could jump into it. There's, there's no, you know, you don't have to be making a six figure income to afford a $99 podcasting course I almost made it free. But the bottom line is when you pay you pay attention and if it were free, people that signed up would never take it. So I made it 99 bucks. I made it like the second lowest option besides free you know what I mean? Where it's still it still was like a little bit of a decision to make but but once you jump in, you're a little bit more committed because you put your money where your mouth is so to speak. But yeah, so it's it's a 30 day 30 day podcast, launch calm, and you can get started today with that 99 bucks and in 30 days from now you could have a podcast launched out into The world

23:01

i think i think it's a good trade because like, like you said, if you're not paying, you're not paying attention. So we've seen this, it's proved out in the numbers, folks will sign up for free lead magnets, they'll stick them in their Dropbox, never open it. This is your chance. And I imagine you talk a little bit about equipment folks don't realize that even that iPhone that that mobile phone, you can hang around there's there are ways that you can get this done cheaply, inexpensively and get out there just to just to start learning from the process.

23:28

Yep, I talked about it. There's a there's a module in there. We talked about equipment and software and all that kind of stuff. I give two different equipment recommendations, one of them for the audio files that want a really nice setup that costs a lot of money and one of them that's just this exact setup that I have right now on my desk which looks expensive, but it's not a $60 microphone with a $12 boom arm hooked up on my desk. This is the pot This is the microphone I've used since the very beginning of my show. And I just upgraded my my studio set up to like an in person live studio setup and upgraded my mics and everything like that, but this trusty microphone man is taking me from the beginning all the way through 400 plus episodes of my show and never never been a bad thing with it. So, yeah, a lot of times that equipment tech things can be the things that prevent people from getting started. But it's so so, so, so easy once you jump in.

24:16

One last question, Travis, before we wrap up, what are you most excited about? Now? Obviously, the challenge is one thing. But beyond that, in your world, what is what are you most excited what's right around the corner,

24:26

I'm most excited for a software that we're building out right now that I can't say much about because we don't have the proper contracts and MBAs in place. But that's what I'm really excited about. Because this is like the first one of the first real like creation things that we're doing, you know, like a lot of things that we do are done by a lot of other people. I think that we're better at them than a lot of other people. But there's still a lot of competition in the space. Whereas this thing that we're building is something that that's gonna be exclusive to us. And I'm really, really excited about it. So that's, that's really one of the big things. So be on the lookout for that.

24:57

Yeah, I think I think that's a little bit of a teaser for folks. out there to follow Travis may be subscribed to the podcast, his own podcast so that you can get the updates there. Of course, we want to get you on book of experts get you listed in the podcasting section as well. Really appreciate you coming on sharing a little bit of background about the challenge why folks should should join you and get started immediately. And with that said, just you know, big appreciation to you keep doing the good work, keep sharing the mission and getting getting more folks out there because like you said, it's the people won't transact without that trust and you are going right to the heart of the matter.

25:33

Thanks very much. Hey, thanks for having me on, man. enjoyed it.

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