Podcast Episodes

E23: 6.22.20 Experts Need To Know Show

On this week’s Experts Need To Know Show, our guest panel will tackle the topics of:

– The future of higher education and professional training
– How to create culture in the remote workplace environment

Our guest panel will include:
– Joe Girard – from Change, Grow, Achieve (Sales Leadership/Systems Performance)
– Debra K – Emmy nominated producer and Founder of Well World TV
– Chris Westfall – Author, National pitch champion, and leadership coach

To learn more about our guests or information about our invitation-only network of experts and thought leaders, visit: https://bookofexperts.com/

And to get your free Welcome Kit of resources visit: https://lnkd.in/e5axm2J


Unknown Speaker 0:00

Alright, welcome everyone, your we are back for you today with Book of Experts TV and today we're going to be talking about higher education, universities, and are they going away of CDs and cable TV? Yeah, maybe. There's a lot of talk out there about this world that's changing because of everything that's happened in the last three or four months, how that's impacting not only higher education and professional training, but we'll also talk a little bit about remote teams and how do you build culture in an environment where your team is distributed, maybe even all over the world? It's Book of Experts TV and today we're specifically doing the experts need to know show.

Unknown Speaker 0:41

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Unknown Speaker 1:01

tried and tested, trusted.

Unknown Speaker 1:06

This is Book of Experts brought to you by SalesMAP.me.

Unknown Speaker 1:13

All right, so our first guest on the panel is going to be Joe Gerard. Hey, Joe, welcome to

Unknown Speaker 1:19

the intro.

Unknown Speaker 1:20

Yeah, can you liken that to fun? Joe, you're joining us from British Columbia, Joe is with Grow, Change and Achieve, did I get that string right and he does sales leadership and process Got it? You got it. Our second guest today is gonna be Deborah Deborah Kay or Deborah corner joining us from Florida. And Deborah is founder of Well, one of the founders of well, World TV. And then our third guest is Chris Westfall joining us from Texas. What you need to know about Christie is a published author, a national champion, national pitch champion. And Chris, I'm, I'll be interested to hear I know you've got a background with Texas a&m in the higher ed environment. So we'll be I'm excited to hear what you're seeing and hearing in that space as well. So welcome all of you to Book of Experts TV the experts need to know show. I love you. Great to be here. Yeah, well, I've been excited. I've talked with all of you at different points and to have this group together. It's a big topic that I want to tackle, because, you know, I have. So for example, I have a son who's at Huntsville, Alabama. And, you know, the timelines are changing. They're in, you know, distance education, I think until November. It's a changing world. What are you guys seeing out there? And what is this going to look like? Are these universities even going to exist in two years from now?

Unknown Speaker 2:43

Chris, you've got the biggest reaction on that one. I want to hear from you first.

Unknown Speaker 2:48

Well, my answer is, it depends on the university. I mean, I've done some writing about this in Forbes, and I've really enjoyed following a friend of mine, a guy by the name of Jose Bowen. He wrote a book a few years back called teaching naked. And he was the president of voucher college, which is in Baltimore. And I say he was because they signed him up for a five year contract. He was one year into it. And he actually stepped down because he could not fulfill on what they were asking him to do as president of a college. And what they were asking him to do was to grow a school that doesn't have that kind of name recognition that other schools might you mentioned, Texas a&m, and we all know the names of those universities that the trip off the tongue, Notre Dame, Harvard, MIT, Stanford, UCLA, etc. But what about the mid tier colleges? What about the schools that don't have that kind of brand recognition and they are the ones right now, who are struggling to find their identity and what they are going to do to attract students, let alone attract students back to campus in this this brave new world and There are so many considerations for students for parents about what learning is going to look like. And schools are are trying to figure that out. Because you know, if you're a parent like you were mentioning you, you've got someone who's, who's headed off to university. I mean, how are you going to feel if you're paying that tuition, and your student is online, watching a zoom call, and that's how they're taking advantage of their college education. You're going to be comfortable with that. A lot of parents won't be

Unknown Speaker 4:34

and I think you you brought up a couple key points here Chris one is the brand reputation of some of these universities that have been around for hundreds of years and in the impact of having a prestigious brand. But also the ROI which was actually sharing on the screen. Here's a one of the news stories that jumped out at us this week. You know, our This is where I stole that headline, are they going away the CDs and the cable TV but we also have Richard brand And saying things like, hope I lost that one. I'll have to get back to that one. I had a pop up that jumped up and Oh, here we go. Richard Branson says, dump the MBA and learn one secret to entrepreneurial success. Which, Joe, I imagine this falls into your area, you do an awful lot of work with professional training as well.

Unknown Speaker 5:20

Yeah, absolutely. And also my background I did 15 years in private post secondary. So I saw a lot of changes in education. I remember back, I don't even know how many years ago we decided to go to move into ebooks and get iPads and go elearning. And that was that didn't go as well as everybody thought because with these changes in the digital even before people people experienced a lot of headaches. And so it's not so much like can we do it? But should we do it? What should these guys be doing it for me? You know, I've been on zoom six years, doing zoom meetings, and I really like it. In fact I spoke for I was supposed to do an event in March for the Canadian In event planner society, and I was going to be keynote on the stage. And of course, a week later I said, Hey, nobody can do anything. And and so I ended up doing that event for about 500 people on zoom about three weeks ago. And I think it went better than the face to face one because we were able to do a lot more really cool interactive stuff. We just got off a call with them as well. And you know, they brought in an MC just like what you're doing here is having a format having an MC there's ways to do it right ways to do it wrong. And I think the mission right now is to rid the world of bad zoom meetings. And so that's really what we're seeing across across all these platforms is nobody wants to sit in a crappy meeting, whether it's face to face or online. So it's not so much just being able to push it digital, but how should you which means as you're saying, Chris is like, there's a big challenge for people but a huge opportunity for those that can do it right in some of those mid tier schools might come out of this way further ahead.

Unknown Speaker 6:59

So I think I feel like Deborah for you, Joe just put the ball rate on the tee so that the not the Emmy Emmy nominated TV producer can kind of knock it out of the park at this baby.

Unknown Speaker 7:10

Well, I actually I was writing. Because, you know, I First off, I love change. And you know, even with the creation of while World TV, it's a modern sort of non traditional network. So the work that what I wrote down when he was talking is we're going to see a rise of the little Titans. So, you know, if, if maybe in the future, you know, having a traditional bachelor's degree or having a traditional MBA is not as scary to get really good employment, people will search for those experts really want to spend their time and money with and you know, it could be let's say, it's a medical practitioner, who you know, can do some of their stuff online, a lot of it they still have to do in person because there's a lot of hands on stuff, but maybe they want to be a public speaker. Maybe they want to be an author. And so what this is gonna allow is it's really encouraging people to uplevel and share their voice in a bigger way and reach the masses in a different way. So I would be able to train with people all over the world who have now all of a sudden embrace videos, the lifestyle and, you know, go on my resume, you know, of all the level in different types of training that I have. I think it's great.

Unknown Speaker 8:25

Yeah, I think the it is it has unleashed a whole new level of creativity. And as Joe said, there's still some challenges. There are bad experiences, and certainly at the secondary and lower levels. There's a lot of challenges for the schools who this was thrust upon them. They weren't thinking in a remote education. Prior to this, the universities were I actually I'm from originally from New England. So in New England, the story of Southern New Hampshire University is pretty well known up there because they were one of those mid or even lower tier schools without any name recognition when They started this, but about 10 years ago, they just started pushing online. So it was like University of Phoenix and SMU sn s and nh u, I guess it is that that they were just going to be on the cutting edge of this now I haven't seen where they're at now in this new environment, but I think it is the innovators. We're having to reinvent ourselves in many, many different ways. I don't know about you guys, like I have. I have a bachelor's I have a master's degree. I actually my master's was in higher education. But I feel like my professional training has for what I do today. The professional training is where I make my money today. Mm hmm.

Unknown Speaker 9:40

Yeah, absolutely. The practical that's the practical magic of education that everybody wants. And that that seems to be top of mind for everyone. Is is being able to to put your hands on something that's going to be practical. And that I think is the challenge as school Go online is to create an experience online that the Bible what's going on. But it sounds like some of the folks on this call are able to do more online, they are in personnel. that's been true for me as well. And I find that my coaching practice, I do a lot of coaching online. And that seems to translate very well into a zoom or an online format like this one, but the thing you have to be careful of is not trying to shove the classroom from yesterday into the world tomorrow, if that makes sense. like trying to just just throw that lecture up there and hope to god that those boring and complicated slides are going to hold people's attention in 55 minutes. I mean, that's a that's not a strategy for the future. And it's not a strategy for education, we've got to be more engaging. We've got to be more innovative. If we're going to capture the imagination of whether it's students or adult learners and trainees. We've got to be more innovative about the way that we create a new That's, that's, that's what I'm saying.

Unknown Speaker 11:03

So, Joe, I'm curious what you're seeing in your space because you're working with a number of companies that are trying to tap into that engagement. There's got to be more than just comments in the Zune space. What are you seeing that's caught your eye late?

Unknown Speaker 11:17

Well, there's, there's a mix, right? I mean, there's people are still tribal by nature, they want to connect. And I think the biggest thing is, is, as we talked about, this is building a culture building community, connecting with those people. A perfect example is, as I mentioned, before we started my wife. She was teaching ballet at a professional school and faculty. And because of all this, you know, all the students can come they had a lot of international students. So she was teaching ballet, which historically is a very physical in a space type of a business. And then because of all this stuff, we ended up launching online ballet training calm, and she was she had to learn really quickly how to translate studio work into an online space and she's done really, really well because of the future. Things is one, she does a really good job in gauging, specifically each learner. She even took a workshop on the weekend from another company where she got some extra certification. And she realized what it's like to also be a student. So I think people that are trying to do this online, they should try and experience it as a student to see how it feels on that side, because she's learning how to engage with her learners, really specifically target things provide extra sort of hybrid supplemental resources. But our goal is still, you know, once a year doing a big event where people can get together and still connect humans still want to connect. And so you know, using these tools, nobody wants to just sit and watch a presentation, as Chris was saying, you don't want just stare at some lecture because it's a different level. The other thing is, I know a lot of people are getting even more exhausted from their zoom meetings because it takes a different sort of level of connection to be really present on a video call, versus if you're in a boardroom, or if you're in a live group setting where you're there. A whole bunch of other stuff going on. So it's very draining. To do these types Not this one, this one's really fun, but but that's what people are finding is they're getting drained much faster. So the companies that are trying to get people on zoom all day are burning people out because it should be a lot more applied, applied and outcome focused versus just are we doing a bunch of work for the sake of work

Unknown Speaker 13:22

I want to bring up on the screen for you guys. So this is one of the articles this actually came from the moving to a hybrid learning model, but I thought the the this graphic was interesting because it's showing some of the different ways of what people are having to navigate in this space and sort of factor into the this new learning environment. And, and I think it's also interesting that, you know, Joe, you brought up the the zoom fatigue of seeing if you know, when you're on our two hour long call and you have all these faces, particularly if it's a big number I've seen Recently, folks talking about turning off the video, maybe doing the introductions at first, but then a short time into the call, turning off the video. So folks can really tune in to the voice and avoid some of that zoom fatigue. There's also I've heard discussion of therapists who are actually training their clients when they're they're doing these online virtual sessions, where they'll actually turn in silhouette view, I guess, a profile view, where they're looking, they're each looking away from the screen, they can see each other so that if they need to make eye contact, you can then turn and address the camera on the screen. But otherwise you look away and and sort of prevent that kind of fatigue. Have you guys heard anything interesting? And in that space as well?

Unknown Speaker 14:45

Yeah, it's what you're saying is absolutely true. You know, the first question you have to ask is, does this have to be a zoom meeting? Yeah, think about I mean, if you were to walk into a bar and you saw your parents, your grandparents, your priest, your girlfriend, they were all there. You'd be like, what The hell is going on? That's what zoom is default for everything. And I think the first question we have to ask ourselves is does does this have to be an online video call. And the other thing that you can do when you're on zoom, and I don't want to get into, you know, I don't want to steal any Thunder from zooms, technical support, but you can turn off your your image because that's one of the things create a lot of fatigue is when you have to, you know, you're looking at yourself, and you're like, Oh, my God, you know, is this so it can be very, it can be very fatiguing and tiring, to not only see yourself, but also to sit and stare at someone. I mean, can you imagine if we were talking and I was three feet away from you, and I was staring intently at you, you'd be like, Well come on what's going on. So we have to find times to, to take breaks and and whether that's, you know, whether that is turning away, or whatever the case may be. Being online all the time is incredibly fatiguing. And in fact, scientists talk about it because we, even from the time that we were born, we learned something called synchrony. And what that is is it's tuning into almost micro cues, nonverbal cues that let us know like, for example, when it's time to stop talking, then sometimes that doesn't exist on zoom. So you get people that keep rambling on, like what I'm doing right now, back then.

Unknown Speaker 16:18

You were talking about me. So

Unknown Speaker 16:24

Alright, I get it.

Unknown Speaker 16:26

Ever. I'm curious because you're, you're coming from the world of TV. And so you I know you for yourself and well, World TV, then making the transition into more and more of the online, the engagement space, obviously, you know, during the shutdown, the TV crew that the crew couldn't go go out and create content. So you had to do more in this, you know, grassroots fashion. That's a big transition for an industry that sort of done things a certain way, the highly polished content. Now it's happening at the education level. What are you seeing that's sort of a lessons learned in the media space that our that our training and our higher ed folks can learn from?

Unknown Speaker 17:05

Well, some of the coaching that I do for people that are really just starting to create educational content is, you know, this moment will pass like we're not going to be in a pandemic forever, your video will last forever. All the preparation that you would put into, let's say, doing a keynote presentation and making sure you deliver a powerful message to your audience, you need to st put the same level of thought and preparation into a video. Because a year from now you have your mommy bun, no makeup and big bags under your eyes. People are going to forget that, you know, this was this was a painful time and you were just you know, took all of your effort to to get online. So paying attention to all the details, including your light, your audio, your background, your hair, your face, all of that stuff is vital. If you're doing professional type video that's going to last for a really long time. And another thing you know, I wanted to talk about too is we think about this transition to online, higher education, continuing education and learning, as we were already on that path to a certain extent. And I would say half of the population is going to embrace that. So you know, based on Myers Briggs, 50% of the population are around that are introverts. And so, my son is the perfect example as soon as the pandemic hip and he was told he couldn't leave the house. He was like, you know, he was thrilled. He, he didn't have to go out and intermingle with humans. So a lot of us you know, I'm an extrovert I get my energy from other people. So probably some sort of blended, you know, would work for me because I've tried to do the whole online thing for long periods of time. It just doesn't really work for me. So and then, you know, since I'm in the health and wellness space, and Joe's wife, you know, as fortunate she can actually transition and start to teach from home but acupuncturist Can't do that massage therapists can do practice from home, even their continuing education, they have to have so many hours of hands on training. And so it'll be interesting to kind of watch these industries try to navigate, how to move, you know, more towards this social distancing space. Yeah,

Unknown Speaker 19:17

I was gonna ask you about that because I know you've worked a lot with spas and fitness studios who are, you know, really been impacted by the pandemic and the changes, not being able to see their customers come in through the door. Interestingly, so we're actually working with one client who's in the dental or the orthodontist space, and in his business has actually exploded because he's helping. So if you imagine all these dentists, orthodontists and their teams that are used to seeing patients and in their offices, he's actually been doing training on how to sell through the screen, and reading body cues and all aspects that these folks have probably never been exposed to before. It's moved him to the forefront in the industry of people who are seeking him out this skill set.

Unknown Speaker 20:04


Unknown Speaker 20:06

I think I think that's so innovative. I mean, there's really there's, there's five words, we have to ask ourselves, especially if your business has been hit hard by and what business hasn't been? But those five words, what else could this be? What else could this be and taking a fresh look at things and I think that's a call for educators to do the same. Because if if we're going to educate and we're going to train, and we're going to communicate in more effective ways, we've got to look in the direction of what else could this be, like, like your clients that are that are going online, and and seeing things in a new way? This is right now, still an experts economy. And when you think about your expertise, the way that you deliver, it might be as a massage therapist where traditionally you've been able to put your hands on somebody, well, they aren't coming into the office now, but is there still a way to convey that that extra 40s is there still a way to convey powerful educational principles without having a classroom full of students? That's the question of our time. That's, that's what people have to be looking at. And, you know, through my lens, it looks like that's really a question of effective communication and taking the time to do what Deborah is talking about, which is to be you know, to be a bit of a director about where you are and how you show up because, you know, your your home office is the new dress for success. And you know, you can show up and sweat pants if you want, which by the way, is actually I'm wearing a tutu. It's kind of

Unknown Speaker 21:41

like modern, so that's Yes,

Unknown Speaker 21:42

you are to jail.

Unknown Speaker 21:43

I thought so. I got you. But know

Unknown Speaker 21:48

how you show up. I mean, there's, you want to be comfortable. You want to be comfortable where you are right? But there's also an element of professionalism, which means thinking about things like clearly Joe and Deborah are thinking about which is you know, your lighting and stuff? I'm not I'm not thinking about.

Unknown Speaker 22:05

Well, you got the SLR camera. I got you

Unknown Speaker 22:08

on the Ott got up your

Unknown Speaker 22:13

game, Deborah's on the call

Unknown Speaker 22:14

Come on. I got it years ago, like I think probably about six years ago, I did a video on YouTube. And then I got a lot of people like commenting and stuff. And one company said, Hey, can you it's about SPIN Selling. And they said, Can you come and talk to us about it? And I said, great. I looked, I was like, Wait, you're five minutes away. They're in my same city, and they found me and then they're like, well, will you come into our office and do training with our team? And I said, Yeah, but if I have to do that, that means I got to put on pants and like, come to your office, and I got to travel those five minutes. So I'm gonna charge you a 10% pants premium. I put it in the invoice they paid it, right. Like, I was way ahead of my time, right. I mean, that's, you're right, like, there's I got pants on now. No socks, so, but it's like there's this new. There's this new movement and like I really wanted to touch on what you're saying, Chris is, just before this call, I was working with one of my clients, and she's an event planner. And you know, that market is completely changed. Like they're doing big corporate events. And so she was asked me to how do I reach out? What do I say to people, they don't want to do events. But if you if you unpack what people are trying to do, his company's like corporate training, they still have goals. And in fact, you know, they have an opportunity right now to get an edge over the competitors that are withdrawing and like being turtles, to say, Hey, we want to make sure we're using our resources, supporting our community, supporting our tribe, supporting, you know, our workforce, and typically, events and training are the first things to go. But if we can help these companies, you know, invest in the right tools and technology. So we came up with like a lead magnet that they can go out and say we're tired of crappy zoom meetings. So we're going to show you on the low end what you can do on the medium and on the high end ways that you can put meetings and things together. hybrid models. But if you can come out like just like Tobin snow where you guys are talking about, you could come on and educate the audience and say, Hey, this is their, I hate the word, the new normal, but people are going to want to try and do stuff, but they don't. They're not gonna, they're not going to tolerate mediocrity, right. So the ones that are gonna win are the ones that actually invest the time and energy into building platforms and ways to communicate with their audience.

Unknown Speaker 24:22

So you gave us the perfect segue into our next news story, which is, twit Twitter has announced you don't need to come back to the office Facebook is following suit even apple and which was really surprising because Apple so secretive with all their products that they've got a lot of folks that first had to stay home and now we're being given a choice. How do you create culture in this new environment and manage some of these? Because, you know, I've, I have a dozen different articles that I saved out and they all look like this one. I've grabbed one example here. So let's see. Here's tips for building a room. moat culture, great remote company culture, right? This one was actually from forbes.com. But everyone's got ideas. Here. They're talking about tech, obviously, that's a big factor over communication, video fatigue, we've already covered that as well. But there's no end to these stories. What are you guys seeing? What are you advising with clients? What's the story here?

Unknown Speaker 25:23

I'd like to talk to that one because I've actually when I was, took my corporate leap, leap, and I did consulting with wellness brands, I was really pulled in to work on organizational structure and culture. And so I was thinking about that when you pose this question in our pre reads, that there's still some main components that are really important, and that article nailed one of them, you almost have to over communicate because if you have a whole remote work team, you can't pull them into a room. The odds of everybody coming on the zoom meeting, you know, could be could be challenging and so over communicate And making sure everybody you know, you're staying in touch and you're engaged with your remote workforce is going to be vital. And I think there has to be a consistency of, you know, almost from like an HR perspective on, you know, work performance things that are being turned in and making sure that there's a level of consistency that's happening to that remote work team, so that they know that, you know, this is serious, I'm on my job, I still have expectations, and all of these things have to be done and somebody's actually monitoring that. And then making sure that your company really has high tech, because there's nothing worse than being on a zoom meeting like I was today and the other person's like, you don't even know what what they're talking about. You know, making sure you have all the latest technology, and then doing your proper involves because this will be new for your whole work team. And they need to have consistent, responsive evaluations, probably even more so than in person because they can't read your body language or your eyes. Rolling if they do something wrong, you know, making sure all those things are on point I think would help get a work team off, you know, to a better better start.

Unknown Speaker 27:11

Is this a bigger challenge for some of the organizations that were really top down focused and so they had that stronger, more structured? And Chris, I see you nodding your head. So I got something to say on this.

Unknown Speaker 27:22

It's huge. Well, okay. Imagine this imagine receiving this email.

Unknown Speaker 27:29

We are watching you. We are controlling your keystrokes. We are logging the websites you visit so get to work or face the consequences. Can you imagine that? Well, that's pretty much what access financial sent to all of its employees, and I'm not calling them out. I'm not telling stories out of school. I wrote this article I'm writing from it. Here is the article that I wrote in Forbes and that's what was quoted in the LA Times. This company sent out a memo to their employees and some companies that are guilty of this top down structure that you're talking about, what they would do is they would ask their their employees to call in every hour, and report on what they've been doing 59 minutes, and I'm not making this up. I'm a project. I've been working with an author by the name of Karen Mangia on a book called working from home. And it's coming out from Wiley later this summer. And we're just getting to the finish line on this manuscript. Oh, and you know, I've been working on this project. And this is one of the stories that we talk about, because we want to share that this idea of micromanagement doesn't matter that we're in a virtual world micromanagement is still a bad idea. And especially if it makes you turn to spyware, to find out what your employees are doing. That just means you don't know how to communicate clear objectives. And you don't know how to let people focus on outcomes, rather than making reporting what the job is really all about.

Unknown Speaker 28:55

I think that last point, and Joe, I'm gonna hand this over to you in just a moment. So I know this is right up your alley as well. But that last point about known outcomes and objectives, the KPIs for the organization. So I worked with a client, probably five years ago when I was I was sort of pushing them towards a remote team structure, we were actually building out a new aspect of their business. And the folks that I was helping them bring in were situated remotely. And it wasn't a great fit because of the management style that was in place at the time. They didn't feel like they had control over things. But really, it was more a question of, do we actually understand what the body of work is that we're expecting from folks in different roles so that we can measure them against our expectations, not against a clock or a, you know, an eye of who's at their desk who's walking around and chatting by the watercooler?

Unknown Speaker 29:49

Yeah, um,

Unknown Speaker 29:51

a couple things is I was talking to a group of people this week, and they were telling us stories about their same thing as what Chris was talking about. The boss is Worried about the remote workforce. So they have to all hands meetings, like a day. So one and nine and one at three o'clock. And at first they're like, okay, everybody's talking about stuff. But now what some of them are going like two hours long, so it's killing actually, their productivity. But the other thing they're doing is they open up a separate WhatsApp chat. And they talk about how much they hate this meeting. So it's, so it's actually, it's just like having a bunch of people in a meeting. They're screwing around anyways. So it's, it's doing the opposite of what they're trying to do. And the other thing is like, you know, I've got some clients that we work with stuff. I have a partner on different projects that I do. And you know, off like, he's on the marketing side, I'm on the sales side. And so I'm going to do a sales meeting with some of the people. And he said, Do I need to be or I'm like, No, there's so many that just because you can get it this, as Chris mentioned, just because you can get everybody in a room and a zoom call. Do they need to be there? I have a client where we were doing some work on some email marketing, and I said, let me I'll talk to your web team. And she said, Do I need to be there? No, you don't need to be at that meeting. I'll give you a heads up after We have all of these tools, we got phone, we have email, we have texting, we have messaging, we have video, you have to use the right tools at the right time. And when you give an article you just talked about, it's crazy, by the way. But when you have all this tools, and you allow your teams to use the right tools at the right time, and you don't have everybody on a cc on an email, that's what zoom is essentially become is like the new CC, where it's like, now you feel like you have to always be chiming in. And that's why these meetings are going so long, because people are just talking because they feel like they have to. So giving people permission to have space to be able to grow focusing on as we talked about effectiveness and KPIs and like outcomes, and then helping people achieve those goals is what this stuff should be about.

Unknown Speaker 31:46

I love that in particularly because I think we've seen in recent years, you know, Cal Newport was very well known for his research and book about deep work and so being able to create those chunks of your day where you just go deep And that's where the real creativity but if you're jumping from meeting to meeting to meeting, it's it. Yeah, I feel fatigued at the end of the day when I have those days and I much more enjoy the the creative aspects. Any last thoughts on what actually one of my questions is? Who is doing this? Right? Is there anyone that's that? Are there any stories that you guys have seen in the recent weeks of a company that's winning the culture war in this new environment where they're, they've already got the remote structure in place, and their folks are loving it, and maybe they're drawing top talent. And because of that,

Unknown Speaker 32:33

I've got a couple of examples that I can point two I had a conversation with a guy by the name of James Luca, who is in charge of diversity inclusion at Twitter. And Twitter is no stranger to managing a remote workforce, even though they made headlines by saying that their employees can, you know, can work from home for forever, but they've been managing a remote workforce for a long time and they seem to be getting it and not without it. bumps and bruises. But that's that's one organization that seems to be understanding. But I think a lot of organizations still, but I think a lot of organizations are seeing that. If headquarters located in Boston, for example, I'm just picking a city that happens to be expensive. That doesn't necessarily mean that the people who work there have to live in the Boston area and a lot of companies are coming to that realization. In fact, some cities and municipalities are coming to that realization in Utah, there is a remote work Task Force, where they are trying to encourage remote work because in the state of Utah, 80% of their population works in four counties that are along the Wasatch Mountains. So they've got 25 other counties, where people I mean, that's just not where the workforce is located, but they'd like it to be. And now with this remote work, there's an opportunity to distribute the work and have people live in different locations and you'll contribute and not have to pay rent in Boston for

Unknown Speaker 34:02

ya know, I know that there was some some news articles about the pay scale because if you're living in Cisco and you're at the top end, you know is your is your remuneration going to change your package going to change if you move to a place where the rents are lower and the cost of living is lower the companies that stand out to me that I always think about so I think it's automatic, which is the company behind WordPress, they've been remote for a long time. And you know, before this whole pandemic, they were garnering headlines for their ability to to manage remotely Basecamp or 37 signals, I think is the company that produces the software base camp, also worldwide remote team and what are some of the do we do we have some thoughts about what some of the winning combinations are. So for example, I'll give you the one that jumped to mind for me 37 single signals with their base camp product, they get their team together in person A couple times a year so that they have that in person bonding. While the day to day work is done remotely through their toolset and anyone stand out to you guys in that space.

Unknown Speaker 35:11

I got another I can throw out there if I'm not getting ahead Do you mind if I

Unknown Speaker 35:17

pillow Alto Networks, they have made arrangements to have informal get togethers once a week, they'll do like an eight o'clock kind of thing where people just come online and it's a chance to chat and a lot of smart managers are doing the same thing in other organizations. They're they're being formal about creating informal gatherings so that people can just have an opportunity to come in and chat and talk and talk about you know, kids stuff and live stuff and that kind of thing. And sometimes work gets discussed, but that's one organization among many I think that are they're trying to put some structure around that. How do we get together around the water cooler, and some companies are even turning to speaking of water cooler, some companies are turning to watercooler trivia, which is actually a site that you can, you can check out where this guy is created trivia questions. It's like It's like icebreakers and conversations and reasons for people to talk and Play, play an online game. There's also organizations that are creating online escape rooms, and sort of virtual environments so people can, you know, that you can still do team building stuff and still, you know, you can't exactly

Unknown Speaker 36:26

play paintball with somebody right now. But you know, you can still do some online stuff that's still gonna mess up your webcam, right.

Unknown Speaker 36:33

I think some of that is coming when we're not that far away from people putting their visor on. Yeah. And they'll be looking right and left in their office. Well, you know, a wall of screens and then the paintball probably is a natural next.

Unknown Speaker 36:49

I think what

Unknown Speaker 36:51

I think the big thing is that if we if we get rid of just this whole this discussion of what should be tech what should be not and focus on life. What do employees need? What how do we build culture? How do we build support? And I know like anytime I've worked for companies before, where we used to do lots of really great sales workshops, everybody would get together, you know, fly in the night before have a few drinks and really bond and connect and you have a great workshop on a Saturday, stay that night, you go back on the Sunday, they started to cut costs on that till eventually it was you fly in the morning, you're exhausted, you do this workshop, you fly right out, and you missed the whole tribal aspect of it. So right now, you know, like the all the stuff that we've been talking about, there's an aspect of like you want to, you're gonna let your employees know that you trust them, that your team know that you trust them, that you care about them. And the discussion should be around, you know, how do we get the most out of people while supporting them and helping them and make them feel like they're contributing to something so you know, getting them involved. Like I love what you're talking about, about Vina being formal about being informal. I think a lot of people are turning to almost gimmicks as well, because they're trying to game the system to say, Hey, you know, we're doing this great thing, but they're forgetting Going back to fundamentals, which is all about, like HR and culture and building teams. So the tools are there to build the teams. They always have been. But people are trying to shortcut when I think the discussion should go back to the real fundamentals.

Unknown Speaker 38:14

Yeah. And I want to make a quick point to something I really think companies need to be thinking about and focused on is, you know, we started to build all these corporate health and wellness programs. And if we are having more of our employees stay remote. I mean, I've noticed I'm spending you know, 10 hours a day at my laptop. So what what does that mean? That means I'm starting to get some forward head posture, some lower back pains, you know, maybe I get bored and I rent my refrigerators right there and I'm not going to my functional training class anymore. So this is literally a key opportunity for companies to stand out and be different and create you know, called Joe and get his wife to teach some classes to every day stretching strike new Yeah. Go into your community because all your fitness gyms are now streaming and doing online classes. So you can really create a wellness space online to keep your employees engaged in nutrition and health and wellness and movement and stretches and meditation and all of those things that will be vital for us as we start to, you know, meld with our laptop.

Unknown Speaker 39:25

With fast, fast moving into a space when you can work from anywhere people will want to work from anywhere. And that's literally going to be a global economy that way. Chris, I wanted to give you a shout out one of our LinkedIn users I couldn't say the name but they they loved your suggestion or the mention of the water cooler, the virtual water cooler. So I thought that was kind of fun.

Unknown Speaker 39:44

site you can you can look that up. That's a real that's a real real site. Yeah.

Unknown Speaker 39:47

So we're going to go into the last section of our show today. It's one of my favorites. We're going to talk about panel picks OF THE WEEK favorite books, amps, whatever you're loving this week. Who's got the Who? Joe, you look like you're ready to go with this? What are you

Unknown Speaker 40:04

doing? I'm loving his stream yard. I like what you've got going on here. I'm probably move into that, you know, technology wise, I'm moving into building a membership site and all that I'm using kajabi all in one platform. I'm loving that tool just to have a really cool way to have engagement across a bunch of different ways. So that's what I'm working on.

Unknown Speaker 40:27

Cool. I love that. Well, I have a bunch of friends using that one as well. Deborah, how about you? What is your pick of the week?

Unknown Speaker 40:33

Well, what's what's happened for me is I was in that space you were referencing of like professional productions. So we would get the crew we would go to a facility we were doing production so what I have found I'm reading over the last you know, few weeks is really crushing YouTube and how to how to nail them and so, you know, basically kind of lowering that focus on entry video. So now I'm working with hosts Who are you know, Trying to take control of that social environment and they're not maybe not even ready for more professional production. So the more knowledge that I have on that, you know, the better it'll, it'll benefit the network

Unknown Speaker 41:10

will love it, love it. And Chris, you're gonna play

Unknown Speaker 41:14

cleaner. today. My big thing is that I am on a mission to stop these complicated and boring PowerPoints from littering the internet and making your eyeballs hurt and making your butt go numb as you sit in your chair and get zoom fatigue. And and so I'm on a mission to help companies and individuals to overcome that. And in my work as a pitch coach, I work with entrepreneurs and stuff like that. One of the things that we we've looked at with a great deal of success on my dad is how people present and use PowerPoints. So my recommendation is actually a book and it's this one right here. It's called the three minute rule. Yeah, it's written by my pal Do you know Do you know my buddy brand pinvidic? I've seen this book. Yeah. Have you seen it before? Well, he's uh, he's he's from Victoria. My man. He's from BC Yeah, yeah, yeah, the West is the best. Anyway, I digress. That's like I'm sorry Tobin, I didn't I didn't mean to be Seuss there for a minute but the three minute rule and this is not a pitch for the three minute rule so I'll put it down great book about how to change your presentation style how to communicate in a more powerful way. Looks like my camera just died when we were

Unknown Speaker 42:21

three minutes camera, but that's

Unknown Speaker 42:23

no cover me. I'm going in.

Unknown Speaker 42:26

I love your I love the mention of the book though, Chris. And when the national pitch champion speaks up, I'm going to be listening if you're talking about you know, changing up the PowerPoint world. This guy

Unknown Speaker 42:39

he's super strong, highly recommended. It we got to put it into horrible PowerPoint presentations I want to mention

Unknown Speaker 42:46

Yeah. So I'm actually going to share so my my pic of the week is actually I got a reference from Joe. Maybe a month ago I was asking him he you know, he's sort of the this tech God that I like. To call upon and say well

Unknown Speaker 43:00

I like

Unknown Speaker 43:02

this problem and that problem for me it was the webcam I was running with my onboard webcam on my MacBook. And I was noticing that in you know, I would see the split screens and other people were crystal clear and mine was a little bit fuzzy. So Joe, I have a Logitech Brio and I'm pretty happy

Unknown Speaker 43:19

when I got here. The next level up

Unknown Speaker 43:23

get another one. All right, everyone pay attention. We have

Unknown Speaker 43:26

the Canon m 50. Okay, I don't know who this because I'm switching over to SLR we got this and well because also with the online stuff that we bought these guys, the Sarah monic blink five hundreds these are wireless microphones. So it's got one one receiver and two transmitters. So now Ursula is miked up, it just clips right on. Sarah monic blink 500 and they're awesome. They have like great their USB power battery like she just clips one on and she clips another one like over by her speaker so she's got like crystal clear audio is very like mobile phones. I think we paid like 400 bucks for this. This is like a really good canon m 50. So we're gonna do a lot of streaming some really good wide field of view and just just up in the ante we can start using the right lenses because I know Chris you're using you're using some good lenses there too. I like that.

Unknown Speaker 44:16

Yeah, you can make a difference with looking at Absolutely.

Unknown Speaker 44:22

The the device you're holding up those were mics so she has a couple mics.

Unknown Speaker 44:28

So these are these are Yeah, these are mics so like you basically one will clip on your camera so like you can have your they're basically like wireless lav mics, so we have a lavalier mic so they can clip into like there's a an input jack for it to be able to do the lav mic as well. And then it just transmits right to the computer or to the phone to the to the camera and you get crystal clear audio and but it's got two receivers. So we have a show that we're going to bring back call whiskey Friday. Every Friday we just drink and talk business and this is the mics that we want to use. So it's nice to be able to have that audio and be able to move around plus I like having the wireless one. So if I want to jump, I can see cameras above. If I want to switch between here and say the whiteboard, then I don't have to switch mics. I can just have the one mic all through one stream.

Unknown Speaker 45:13

I think we're going to have to talk a little bit more Joe, I'm setting up my new office once we get down to the Miami area. So

Unknown Speaker 45:20

it all just ties into what we're talking about is is creating experience, right? You can use like I like what you're doing here. This is a stream yard has done a good job creating digital experience for people and for your employees and for your teams and make it fun. I know zoom, you can do breakout groups. There's lots of ways to make this fun. We've done digital like whiteboard, Pictionary sessions on zoom. You can make it fun, like there's this you don't have to just stare at the screen and have everybody just looking at each other weirdly.

Unknown Speaker 45:48

You mean I don't have to invite any llamas to my next zoom session just to liven things up a little bit.

Unknown Speaker 45:53

My dessert we booked goat goats and zoom meetings so she has a goat farm. So we set up Boom, goats calm. And so now people can book some of their goats to come in their meetings. Well,

Unknown Speaker 46:06

we're just goofing around the technology's there, you can do it if you want.

Unknown Speaker 46:10

We might as well have fun. If you're gonna do it anyways, you might as well have fun. Folks, I really appreciate each of you coming on. Again, this is our experts need to know show. So we try to be a little bit more news oriented. We're doing every Monday at 4pm. Eastern Time, gather a bunch of experts. I'm going to show for a second Let me pull up I want to show folks out there who might not be as familiar with our book of experts, you can find that at book of experts.com. And of course, we're actually gathering a whole community of experts there folks that are bringing their area of expertise to the table. We've got over 60 different categories now. And we're building out referral circles with our members for and with our members so that they can actually gather all the folks together who are willing to refer you or you might be willing to refer them. We want to capture that Information help make it easier to find that next expert that will help you move your your business forward your career forward your life, whatever it might be. Most of our folks are b2b oriented, but not everyone. And again, with 60 different categories, this is one big it's a search engine, but I like to think of it as a been calling it like a Wikipedia of experts in their offers to allow folks to and of course, you will find Joe, Deborah and Chris here and book experts as well. So please come and check us out is it it is invitation only so you can't just join we're actually getting to know folks before they get placed inside a book of experts help give them a demo so they get a chance to get set up the right way. But if you're interested, you can find us at book of experts calm with that. Any last thoughts? If you on the way out if you give us a what is a natural or the next step people should take if they want to stay in touch with you, Joe? Deborah, Chris, where should folks go so that they can enter your world and follow your work?

Unknown Speaker 48:00

Joke's on me first.

Unknown Speaker 48:01

Me first yeah so my I'm trying to narrow my focus right now but change grow chief calm is my site on doing a demo site but I'm doing a lot of stuff on YouTube right now but go to my site. Just connect with me there we're doing. We're about to launch our academy which has courses, memberships, we're doing group coaching, I focused on sales, and of course what it says right here. Don't be a salesy weirdo. I help people build sales, Training Systems processes so that we can sell more and just be more human. So that's why I'm ridding the world of salesy weirdos. That's my mission. So come find me come chat.

Unknown Speaker 48:36

I love it. And how about you, Deborah?

Unknown Speaker 48:38

Well, all my social platforms, I was smart, they're all the same app while World TV so you can find it follow us there. My personal email is Deborah Kate at while world.tv and I would just invite anybody who wants to uplevel and share their voice in a bigger way to reach out to us. We have four week boot camps that are running all the time on how to create money. No influence and you'll graduate with five perfect videos from class so i think i think these uh, these little Titans are going to take over the world. Yeah.

Unknown Speaker 49:11

love it love the delivery to that you graduate and you've got the five videos ready to go and love that offer. And Chris, tell us a little bit more about Westfall online.

Unknown Speaker 49:20

Yeah, well, I was really inspired by what Joe was saying earlier about the fundamentals and you're right you can find me at Westfall online calm and my name is like the direction and the season like fall in the West, Westfall online calm, you can also find me on the Instagram and Twitter and the LinkedIn and all those kinds of interweb places. But going back to what Joe was saying, you know, we talked a lot about over communication and people think that that means more broadcasting, and more time on zoom and actually what what it really means is to incorporate this word into your communication, the ability to listen and there are three words right now that your employees Want to hear from you? And three words that you could even say, maybe could bring perhaps some healing to our culture right now. And here's those three words I hear you. And if you've got something on your mind that relates to strategy that relates to communication that relates to leadership, and you're curious now how to take your online organization to the next level, you got to look in the direction of listening leadership starts with listening. And so, I'm here to listen, if you go to my website, Westfall, online comm you'll see there's a little contact button in the lower right hand corner. And for anyone who's listening to the sound of my voice, I'll be more than happy to set aside 30 minutes to talk about you and your goals and what it is that's missing and see if we can figure out a way to help you to reach him.

Unknown Speaker 50:51

I love that message. Chris. I don't think there's ever been a more important time for that to be conveyed for all of us out there to be listening. There's a lot of a lot of hurt in the The world that we can help out with if we'll just take a little bit of time. How soon is the book? You mentioned the book that's in production. Now what? What's the timeline on that?

Unknown Speaker 51:08

Well Tobin, as we speak, the deadline for the book the manuscript is today. This is the first time that Wiley has been on and it's going to come out before the end of the summer. And it's called working from home and I've been collaborating with Karen, Mangia. She's the author. And I've been behind the scenes helping her to pull her stories together. She's an executive at Salesforce. If you search on Amazon, for Listen up, you can find the book and preorder it but it's been an incredible project. Working with her she is absolutely amazing. And she is part of a task force at Salesforce which has a lot of force isn't it? But working on on these initiatives to help them to transition 50,000 people to working at home and it's just been an amazing experience and I hope I hope everybody will check that book out when it when it comes out. Again, it'll be out. Probably tail end of August is what we're what we're targeting. And we're going to turn the manuscript

Unknown Speaker 52:06

today. Oh, congratulations.

Unknown Speaker 52:07

I appreciate you. Taking a little bit of time on a busy day to spend time with us.

Unknown Speaker 52:12

Listen, I can listen to Chris all day.

Unknown Speaker 52:15

He's got a radio.

Unknown Speaker 52:22

Well, thanks, everyone. We're going to wrap up. This is a we will wrap up the experts need to know show and appreciate you guys taking a little bit of time. We're going to go with a little outro music and I'll see you guys on the flip side.

Unknown Speaker 52:35

Thanks, everybody. Thanks, Joe. Thanks, Deborah.

Transcribed by https://otter.ai

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