Podcast Episodes

Experts Show – Building Online Communities

Building Online Communities – For Fun & Profit
How do you grow your online community organically? Should you use Facebook, LinkedIn, or another platform? How do you make those groups profitable? Those are some of the questions that we will be tackling in this week’s edition of the Experts Need To Know Show.

This Week’s Guests:
Megan Huber – of Structured Freedom
Tsufit – of Step Into The Spotlight
Kevin Monroe – of This Extraordinary Life

Unknown Speaker 0:00

Folks, we're back for Book of Experts TV and boy, do I have a treat for you. Today we're talking online communities, building them for fun, for profit. We've had a ton of questions about this topic. I hope you're going to join us in just a moment for Book of Experts TV.

Unknown Speaker 0:17

Time for book of experts, TV, topics you love. Experts you trust Friction free referrals. Tried, tested, trusted. This is book of experts, brought to you by SalesMAP.me.

Unknown Speaker 0:49

All right, so let's bring in our panel today. First I'm going to introduce to Pete joining us from the Toronto area and she is the brains and the power behind step into the spotlight that LinkedIn group that is just one of the most robust and active engaged groups on LinkedIn that I've seen. spotlight secrets.com. Welcome to book of experts, CDs.

Unknown Speaker 1:12

Glad to be here.

Unknown Speaker 1:13

Our second guest is Megan Huber joining us from the Florida area. Tampa. No. Just north of Tampa.

Unknown Speaker 1:20

That's close enough.

Unknown Speaker 1:22

It's close enough. All right, the Gulf Gulf Coast area with her. So we talked about LinkedIn groups a moment ago, Megan is the person you want to talk to when it comes to Facebook groups. She does launch strategies building and profiting from Facebook groups. And her business is called structured freedom. And then our third get our third guest today is actually Kevin Monroe from this extraordinary life. Now one of the things that I love about this panel is we you guys, each broaden area of expertise that we get a ton of questions about. Ben is actually representing on the side of not LinkedIn, not Facebook, where most folks are thinking about those groups, he's actually gone off those platforms to mighty network. So we'll hear a little bit about his perspective in a moment. But before we before knew that, I want to come back to each of you, if you tell us a little bit about your what I love to hear is who your group is for because I think that would be a wonderful way to introduce you to our community because I guarantee there's some folks out there saying Oh, that's a group I should be something but start with you. If you talk a little bit about step into this.

Unknown Speaker 2:32

Sure Step into the spotlight is a group on LinkedIn. It's about seven and a half years old and expert authors, speakers, coaches, entrepreneurs, expert, and media. So we talk about marketing and attracting clients getting noticed getting known writing books, speaking in public, anything you can do to step into the spotlight.

Unknown Speaker 2:56

If I could just ask you, what, seven years ago, what what prompted this was was there something that that why did you decide to launch a group on LinkedIn? What was

Unknown Speaker 3:07

open? Why I decided for it's January 1 2013. I'm sitting there thinking, Okay, what do I do this year? What do I do differently? And I was thinking, ideally, that maybe I would like to attract sponsorship. And I thought, well, I can't attract sponsorship, if I don't have a tribe of people to put the sponsor in front of I thought I better build a community and build the tribe. And I thought, where am I going to do it? So I decided to do it on LinkedIn, because there's a river of people there. And I thought, if I can get myself in front of that river and start instead of trying to build my own Lake somewhere in the woods, so I did it, I just, you know, and I worked to try to get 100 people in there. And it was a big thrill when we got there. And now we're almost 13,000. It's not a huge group by any means. But the trick to our group, on the secrets of the group is a lot of the members of the group are leaders of other communities. And they're leaders of other communities that are way bigger than our so it's kind of an elite, you know, backstage area, Green Room, the kind of area for people who have other you know, not everybody in there does. But

Unknown Speaker 4:19

yeah, it really is remarkable because managing a LinkedIn group is not an easy task. I know this firsthand, because we do this with the book of experts community. LinkedIn just has not created the toolset and in favored groups the way that other platforms have. What's a real credit to the work that you've done, because you have a very engaged like you said smaller than in other communities, but the engagement is is off the charts. So I know that's a real credit to you. Megan, how about you? I'd love to hear about your who you're working with, but also how you got into the the Facebook group business.

Unknown Speaker 4:56

Yeah, so

Unknown Speaker 4:56

I work primarily with coaches. So Doesn't matter what kind of coach I work with spiritual coaches, life coaches, health coaches, relationship coaches, business coaches, you name it, I personally go through if you're a coach building your business, and my specialty and what my facebook group is for is coaches who want to transition from a one on one practice into offering group coaching programs. So I help them create those groups, launch them inside of a Facebook group, they'll their program, so the sales part and then deliver their program at a really high level of excellence. So that's what the group is for, tell you where the group came from. So I had a coaching business years ago, in 2012 2013, I actually left my coaching business and worked for my mentor, who had one of the still does, one of the most well known coaching companies around, she's had that business for about 15 years. So I had the honor and privilege of working behind the scenes on multiple seven figure launches, I got to create the group programs run our group programs that had hundreds of people in it. And I did that for four years. I left that company in 16. Very like the last day of the year, and I rebooted and relaunched my own coaching business, and I didn't have a whole lot of time to figure out, how am I going to get clients? How am I going to make money, I literally quit my job. It was a six figure job, left it no list, no community, nothing started over from scratch. And I thought, where does my ideal client already hang out? What are they already accustomed to? And that was Facebook groups. And I also knew that I could capitalize on my ability to teach on video, because my first career was a teacher. So I thought, Oh, my gosh, this is like the best of both worlds, I'm going to focus on putting people first and making relationships my main priority, and build a real community where I was the dominant leader, and I could show up and teach my message and also engage and get to know people and make offers. And I doing the exact same thing for four years inside of the same Facebook group.

Unknown Speaker 7:21

So one thing I'm seeing here already with with just two out of our three guests, I know this is true for you as well, Kevin, but we have the best of the best, because literally your communities are made up of leaders, thought leaders, coaches, trainers, who are then many cases managing their own communities as well. So they're, they're coming to you guys because they want to learn how to build that connective tissue that in their own communities. And I'm very honored to have all of you here to have this conversation today. Kevin, I'd love to hear your background, you've chosen to go in a different direction. I know you're very active on LinkedIn as well. But you took your community off the big social media platforms. Actually, let's let's talk about the EU first before we get into the the how and the why.

Unknown Speaker 8:08

Okay, Tobin, what a joy to be back with you again today and to join su fit and Megan for this delightful conversation.

Unknown Speaker 8:17

You know,

Unknown Speaker 8:18

it's a journey. And it's kind of funny, because I've done both. I've had LinkedIn groups, not in the same space. But I guess I've had LinkedIn groups back eight or nine years started those back when my work was totally around nonprofit organization started a couple of nonprofit groups on LinkedIn. And then three years ago, Megan started a Facebook group that was under a different name. So my journey, it's an evolution. Three years ago, we started some programs with people that were feeling stuck in life. Many of these are business professionals, many are entrepreneurs, business leaders, or they own their own business. And folks that felt stuck or felt unfulfilled. And, and I was one of those people, right that felt that. And back in 2017, we ran a it was about this time of year, three years ago, we ran a summit that we called navigating morth online summit, helping people find purpose from that led to what we call the extraordinary experiment. That was all on this premise. Could your Can you does your life feel ordinary? And could you do little simple things that we all do with a little extra focus, fervor and flair and see those ordinary things in life become extra ordinary, and through that journey? That's what this community that we call this extraordinary life and one reason we call it this extra ordinary Rather than the extraordin, your week almost called it the extraordinary life. And that would just kind of feel the fueled outside already there that the extraordinary life is located right next to the gold at the end of the rainbow that we never get to. So we called it this extraordinary life because the like you and I live, I got a clue for you, it's the only one we're going to get. So we need to discover that life life right now is in can be extraordinary. So that's, that's the group. It's this is a global group. And it also started last year, what really led to this group was last year, I started hosting gratitude challenges. And we're looking for a place we were having challenges getting emails delivered, that was where the emails work. The company we use ConvertKit helped us find out that our emails were getting to the corporate server, but not the filtering protocols that those Corporation pad to protect the inboxes. So we thought what can we do differently. And that's when I remembered lightning networks, a company that creates beautiful communities, and then app, so we could have both. And all of a sudden, rather than having to deal with email, we could deliver these gratitude challenge prompts, right to people's phones. And that's what we started doing. And, and then that community evolved. And then earlier this year, we converted what had been a free community into a paid membership community.

Unknown Speaker 11:39

Interesting, interesting. So we've got, you know, where we will circle back on the topic of the tech stack, you know, different tools that each of you are using and why you chosen those tools to grow your communities. But far and away, the biggest question that I hear from folks, in fact, it was asked several times, just in preparation for this event was, how do I get started building a community? Like, how does it begin? Because I feel like I'm going to go out there. And I'm going to be talking to no one or I'm going to have my mother and a couple of my friends in the group. How do you get the ball rolling? Sophia, I'd like to come back to you. I think it sounds sounds like you have one of the longest standing groups with seven or eight years under your belt. When stepped into the spotlight. What were you doing in those early days? because now you're at 13,000? That's, that sounds like a really attractive place to be. What did you do to get gathered, the group are rich,

Unknown Speaker 12:38

you know what, rather than just filling it with people, because I'm there groups of, you know, 100,000 500,000, even a million, right. And I've had actually a leaders of groups and the leader of a group of 75 76,000 come to me and saying he was about to abandon his group. And I gave him a bit of a pep talk. And he recommendations that I'm going to share with you right now. And he ended up reviving his group and keeping it so in the beginning, I was not so much focused on volume. And I'm still not I think of it as a kind of an intimate community. I was focused more on what it was about and who was there, right. So I would suggest to people, if you are going to start a group have a very narrow focus. So when people want to talk about business in general, in our group, you know, once in a blue moon, we let it slip through. But our focus is about business in general, our group is about marketing. Our group is about influence or group. It's about stepping into the spotlight in business. Our group is about writing books, speaking in public input, you know, all that kind of stuff, attracting clients, but it's not about you know, hiring and firing or organization charts or technology or, you know, so I was very clear on what the group was about. The other thing was very clear about what the rules, we do not allow any articles, any teaching posts, any links, any hashtags, no teach and preach. We asked her members to post short interactive questions about marketing, and no hashtags, no promos, no inspirational quotes about how nice it is to dance in the rain. I mean, everybody likes to get on LinkedIn to talk about it. Right. And so having that kind of focus, then what I did was I went to other groups, and I sought out big mouth, right people with a big mouth, opinionated people. And then I invited them to join and the other thing I did you know, with it, the grocery store or the mall, do, they have an anchor tenant. So I invited not just my competitors, not that I have competitors, but I invited people more well known than me like Michael Gerber. Like you know, who wrote the email like always wrote position and like all these things have been, you know, things so that when I say Well, look, we got her And it worked it attracted.

Unknown Speaker 15:03

Was that also true to feed in the early days that you use that? You call it the anchor tenant strategy, that idea of bringing in bigger names? Or was it really the topics the gathered people from the first hundred people that into the group?

Unknown Speaker 15:18

Oh, no, the first hundred. I mean, I didn't have enough to entice those people to join, right, like Al Reese had to jump out of another group to join mine, you know, yo, owl, you know, drop that. So I didn't have that kind of pool. In the beginning to tell people I'm the entrepreneur, the editor in chief of Entrepreneur Magazine, is a member of the group, I didn't have that kind of pull in the beginning to attract those big needs Marshall Goldsmith, all these people, but a guy that Jerry Seinfeld called the schmuck on 16, on the pub on 60 minutes last night, James all teacher is a member of my group. I mean, that's the kind of, but in the first hundred people, no, first hundred people, it was by topic, it was, you know, people that I knew people in my network, and I said, we're going to talk about marketing. I mean, I've been coaching people, and people are paying for my feedback on that. So you know, when they realize that they can maybe get that for free in the group. They started joining. But one thing I'll just say one last thing, and I'll let you ask somebody else, but one thing I made very, very clear was there are two choices. When you start a group on LinkedIn or Facebook, you can be the house expert, and you know, be the guru and everybody comes to ask you questions, that's great. It's like making your own onto Fisher coin. Or you can invite your competitors, your colleagues, the whole world, I chose the second one, because I thought, you know what, I'm not going to be the only attraction here, I'm going to invite people, you know, more well known than me. And it's a nice blend, you know, it's a bit of a sacrifice, because those other groups can really churn out clients, for people. But I had a more long term vision of what this could be. And I didn't want that.

Unknown Speaker 16:57

I think that's a really good point. Because that is a key decision. When folks are thinking about building the community, are you building essentially inviting people into your space where you will be the the sage on the stage, so to speak, sharing your information, and they're coming to access that information with and from you? Or are you creating a community around a bigger topic where there will be other people that essentially own part of that communities, you're still obviously administrating? So I'm glad you really brought that up. Megan, I'm going to come to you in a moment on that same question. Because I think this idea of, how do I even get started, like, if I'm at square one, it feels really intimidating. And yet folks see the value of building these, not always a big community, but a deeply engage like people who care about the community. It's such an important step for folks to take. But before I go there, I want to, first of all, for the folks in our audience, I highly encourage you to if you have questions, and you'd love to hear from our guests here, one, you can ask questions here, while we're live streaming at the top of the hour, we're also going to jump into networking. And we hope you join us because what a great way to meet our guests panel or other folks in the audience. That's one of the fun things. The networking is actually one to one conversations, we're using a different platform, I put the link in the comments for you. And I also want to share on the screen. So Erica asks, When you communicating with your communities, are you choosing to use that platform that you're working? Is that the primary channel of the communication? Or are you changing? It says, Do you have any concerns about? Yeah, I think this I'm going to save this second one second part of the question is about concerns about the support and sort of what's happening in the community space. We're going to come back to that because that's a pretty big topic, particularly around Facebook. I want to I want to hit that one a little bit later. Megan, how about you growing a community from scratch? Where were you? You know, I think you said 2016 2017, when you were making that transition, the structured freedom for coaches started up, where were you at? What were you thinking about? How did you get the ball rolling?

Unknown Speaker 19:06

Yeah, that's

Unknown Speaker 19:07

a really great question. And I can only speak to what my own personal experience was. So prior to that, I had spent five years already in the coaching industry in the coaching space. I started my first coaching business in 2012. And I had that from 2012 2013, and a little bit in 2014. But I started working for my mentor in 2013. And then I completely left my own business in early 2014. So I call it being in the trenches of building relationships for five years before I ever really started my own Facebook group and started monetizing that. So I wasn't Yes, I was totally starting from scratch. And I also built a reputation for five years in the coaching space with coaches. Which was one of the reasons why I wanted to work with coaches because I had a reputation in that space, even though it wasn't through my own business for all of those years.

Unknown Speaker 20:11

So when I

Unknown Speaker 20:12

decided to start a Facebook group, I leveraged the reputation I had in the industry. But I also kept it incredibly simple. And I kept it on the Facebook platform.

Unknown Speaker 20:21

And it was also

Unknown Speaker 20:23

my whole business has grown 100% organic, so I don't even use paid traffic in the form of Facebook ads. So I knew that no one wanted to join a Facebook group or any type of group or community unless something was a value inside of it that they desire to access and access in the very near future. So I kept it simple. And I decided great, I'm going to show up inside of my facebook group two times a week. And this is what in the very beginning, I did it for an entire the entire first year,

Unknown Speaker 20:57

two days a week,

Unknown Speaker 20:58

I would do a 45 minute to 60 minute facebook live training that I could have easily charged money for. And I would create a really simple, sometimes ugly graphic inside of Canva. And like you can use that for free. I would make a graphic advertising the topic I was going to talk about. And I made sure it was a headline that would catch the attention of my ideal client so much so that they would want to enter my facebook group, and answer my three questions that everybody has to answer to even get into my facebook group. So I just did that like clockwork two times a week, I would teach a training that I knew was probably better than what they were even getting in the paid programs that we're in. And I would have calls to action at the end and my call to action again, I kept it so simple. send me a private message if you would like to talk about XYZ. And I just booked wine after client after client after client that way. Now I was advertising on my personal Facebook page. So I would use my personal Facebook page, I would post the Canva graphic and have like two paragraphs about the topic, entice people to come in, they would come into my facebook group. Within the first

Unknown Speaker 22:16

two months, I probably had

Unknown Speaker 22:18

a couple of hundred people in there just from my friends list on Facebook, offering the free trainings with a call to action. In between the trainings, I would show up in the Facebook group every single day. And I've actually gone back in time and tracked what my posts were, what my habit and behavior was inside of the Facebook group. And I was posting five to six times a day inside that Facebook group. And it was a mixture. Some of it was really giving other people a platform to share their opinions and or ask me questions or be in conversation, not just with me, but with everyone else. Obviously, I was the one kind of coming up with what the topics were. But I really learned about my audience. And I asked them what they wanted from me, I mean, look no further than what your captive audience is asking for. Just ask them, they will tell you exactly what they want from you. And you turn around and give it to them. It's how I create programs for that audience, I

Unknown Speaker 23:18

would ask them what they wanted, what they were struggling with

Unknown Speaker 23:22

what they would like to see in their own business. And in a certain time frame, I would literally turn around and go create it and put it in front of them. And they bought that all day long. Um, so that's how I get started. I mean, people, people are looking, you know, your ideal client is someone who's already been trying to get the result that you are going to help them get. So they're already looking. And they want to find someone who is creating content that's really relevant to where they are right now, but also where they desire to be. So they kind of have their antenna up. And they're looking for that relevancy. And they're also looking for someone who genuinely cares about them, and will develop a higher or really a deeper level of intimacy. So the other component that I use a lot is private messenger. I spent quite a bit of time nurturing relationships and private messenger. It's one of the ways that I invite people into my facebook group. Obviously, I'm inviting them not just to come into my free Facebook group, but I host trainings in there that are like five day trainings sometimes on a particular topic. And I invite people asking if they would like to learn about XYZ, I ask for their permission. If they say yes, I bring them into the Facebook group. And I'm also pretty strategic

Unknown Speaker 24:39


Unknown Speaker 24:40

selective and who I do, it's not a free for all. I don't just let anyone because I do want to make sure it's people who I can actually serve. They're gonna really jive with the community. So I don't want everybody in there our membership questions that must be answered and if I feel like I can serve them and help them in the group would be supportive. They get in if they don't answer my questions, it's a decline. But it's it's that and I've been doing it for four years. So the pieces don't change what's working like it's working. And I've got to let yourself into a place where you master it, it does not happen overnight, there is heavy lifting in the beginning, because you don't really have a brand reputation in the very beginning. So it is quite a bit of manual work that you're doing and kind of one by one. And as long as you're consistent with that, and you keep your process really simple, a snowball effect, you know,

Unknown Speaker 25:32

I'm definitely picking up on the momentum factor two Wii U, you have built that on the LinkedIn side, Megan, you've got it going on the Facebook side. I also want to highlight So a couple things when we I love that you mentioned Canva is a free tool, I made sure we got that in the in the comments for folks that might want to check that out, as you know, create a graphic promote the topic that will be attractive to people to bring them in. Also, we had a comment that Sylvia shared, as you were saying, your people are looking for solutions, your best your ideal clients are actually out there actively looking. So if you can have that conversation with them, they'll tell you what they need, you can provide it and and as you said, again, you showed up twice a week, brought the fire brought the goal to to you know, to really serve that community. And they responded and that's where you've been building the momentum as well. Kevin, I want to bring this around to you. I want to talk a little bit because you've done something my first experience with you was on zoom you I really think that you are a masterful creator of community in that smaller format in a very in a way that creates connections between people that didn't exist before. Is that your secret sauce? Are there other things going on behind the scenes?

Unknown Speaker 26:48

Oh, wow. Oh, okay. So thanks, Tobin. secret sauce. Hmm. If there's a secret sauce, it's this that I understand. Because I've had this all my life, this longing for belonging and that everyone on the planet is hardwired, with a longing for belonging, wanting, wanting to belong. And as a friend of mine said recently, when we belong to something bigger than ourselves, it really lends us to becoming the better version of ourselves. So it's this whole idea of belonging becoming and being part of something bigger than what I can do on my own. So Tobin, yeah, I have, you know, we're gonna do a Blitzer in a few minutes. I love Blitzer, I love zoom. I love any kind of platform that allows people to really connecting conversation. The other part of this funnel for me that led me here is podcasting. I've been hosting podcast, I'm on my third podcast in 10 years. The last podcast I hosted was called the higher purpose podcast, I hosted that podcast for three years, and started having a building a global community of listeners to the podcast that were wanting to continue the conversation. And so that's another one right, seeing that people want to go deeper. And as I mentioned earlier, we started hosting events, online events, we did this extraordinary experiment. And then we started gratitude challenges. And these brought what I would call light hearted people together, that that was the magnet we had, or activities, that that went a little deeper than than some of the other things they had participated in. And then all of a sudden, they're meeting people that are light hearted from around the world, and wanting to go deeper with those people. So we were responding to a need as well, I love one of the things I love out of this conversation is how all three of us that are here, and you do this as well do this in a very organic fashion. These are things that have emerged out of relationship. That's not to say that there's not a place for marketing, but I loved it when when Megan just said that she did not run paying Facebook ads, right? you attract a very different audience with a paid ad versus organic marketing. And so for us, it's open. It's just been this evolution, and this evolving and wanting to go deeper in conversation deeper in relationship and allow people a place and so yeah, I hosted I still host a Hangout what I call a Hangout every Friday on this for 90 weeks now. And people just come together in conversation and we recognize that many of those people wanted to go deeper wanted wanted more than just the loose. No commitment, you know, gathering.

Unknown Speaker 29:59

Kevin, I want to say with you for a second because I want to tap into something you just said. But I also want to share on the screen you have a fan because Silvia came back. And she said, Kevin is absolutely masterful in bridging connections. And I agree of I've seen that firsthand. So I think that's a real credit to the work that you're doing. What I wanted to ask you, Kevin, is because you've been doing this for 90 weeks, hosting the weekly sessions, we saw all of us saw a big shift in the spring with the pandemic. I am curious to hear from each of you. What has changed in your strategy? What are you doing differently, if anything today of alterations or adjustments to that strategy because of this new world that we're living in?

Unknown Speaker 30:44

So Tobin, I

Unknown Speaker 30:44

think, it's kind of funny, I think it was, it was right during this time, and it was, it was partially because of the pandemic that that we recognize now was the time to, and this may sound crazy to some people, you're going to go right in the middle of a pandemic, that's the time that you launched a paid membership community. Yes, absolutely. That's when we launched a paid membership community, because there were people who wanted much more. And we recognize people realize the connection between investing something and getting more. And so we launched a paid membership community right in the middle of that, and have loved it. As a matter of fact, I was talking to one of my collaborators in the hour, a couple hours before this, how grateful we are that we've made that decision when we did to make this shift.

Unknown Speaker 31:42

Yeah, it's, uh, I think that goes back. You know, they always talk about the list of companies that started during recessions and depressions and, you know, some of the biggest names that make the biggest impact, they come in a time of need, and that longing for belonging that you cited before, that certainly been part of this new environment that we're living in with social distancing. Megan, I want to come back to you on this one, what's different today for you and how you've been operating within your community?

Unknown Speaker 32:11

Since the pandemic, I mean, honestly, it hasn't impacted my business or my clients, businesses.

Unknown Speaker 32:18

I'm definitely not in a negative way. And we, in terms of the strategies and tactics in business building, it has very much been business as usual, and carry on with what works. And I'm all about consistency, and mastery.

Unknown Speaker 32:37


Unknown Speaker 32:38

I was launching programs during March, April, May, some of my clients had their best launches ever, during that time as well. And, yeah, I mean, I think the biggest thing that changed me more of the conversation that we're having publicly with our audience, versus what are we doing differently inside of our business, because business has been booming, like it always was,

Unknown Speaker 33:04

I think it has really encouraged me and invited me to really step up into an even greater position of leadership and excellence on the delivery side of programs, and have a much deeper conversation with my clients and my free community in my facebook group, about excellence about leadership, and people are watching, and people are watching what people are doing, and who's stepping up and whose faces are they seeing And who are they hearing? And who's really there for them. So if anything, it's just been an invitation for me and for my audience and my clients to really step it. Step

Unknown Speaker 33:44

it up, honestly. Yeah, there's certainly more people watching than ever before, because there are folks that had never touched zoom never touched an online course never. You know, they just weren't into the whole online thing. Who have, you know, come to it in a big way. So I think you're right. It's people watching who's doing it. Well. They're looking for that difference maker. Sophie, how about you? What what are you seeing in your community? how did how did how have things changed in this past year?

Unknown Speaker 34:12

No, no, I have not noticed as many changes as you might think. The only thing is that because we are a group of primarily experts. The ones who didn't have time to hang out, Ron, you know, like the lawyers who were too busy to hang out, they've got time to hang out. Now, they still don't so much, because, you know, I used to be a lawyer. So I get it. There's no way as a lawyer, I would have spent one second. It's just not what you do when you're a lawyer. But now we're starting to see a little bit of that. That's one thing. The other thing is unrelated to what you just asked, but I will not able to return to my group. Unless I say that a year ago, a little more than a year ago. I was in Barcelona in January last year. I was in Barcelona. For a month in Valencia for a month, and I asked one of my group members to watch over the group, you know, when you're traveling, whenever I traveled for a month or so I would get somebody to do it. So this person volunteered. And she said, if you, you know, if you want to after this is over, I can continue. And I'm like a control freak. No, you know, no need to back off lady I just asked, but I said, I need to be polite. I said to her, you know, we'll see when I get back how it goes anyway, it turned out great. She's very different than me. I'm very, you know, I'll help you make exceptions to get around my own rules. And she's very ruthless. Right. So it's a nice marriage. I can't go back to my group, if I don't publicly thank her. For her name of Carol Roberts. And she, you know, keeps us in line. So anyway, back to your question. We have not allowed people to post every second question. No, what are you doing now that they're scrolling? But what do you do? I mean, we do get a bit of that, especially at the beginning. But we're really about marketing, and we just have to continue to market. And if you can't go on your book tour, we have a zillion authors in our group. And they've always got a new book coming out. If you can't go on your book tour. So we talked about what can you do instead, but we're not, you know, making that the topic, the topic is still marketing and attracting, right,

Unknown Speaker 36:19

life hasn't stopped. It's just slightly different. And it's, as Megan said, it changed the conversation. The next round of questions I want to ask, I have one for each of you. And I'll be honest, I'm going to warn you up front. This is a little bit of a push on my part, because as the questions came in, in preparation for this topic, there were some challenging questions in there. So Megan, I'm going to start with you, I want to talk about Facebook, the platform itself, do you as a major and your business is, is focused on the Facebook community? Do you have concerns about what the future may hold with Facebook, and how that could impact your business model.

Unknown Speaker 37:00


Unknown Speaker 37:01

I wouldn't call it a concern, I think I have a watchful eye at what is going on. And the other thing about the methodology that I teach, it can actually, it can work on other platforms. So the big methodology that I actually teach is a launching framework. And you're launching live in front of your audience. And because it's live, you're not actually married to or tied to a particular platform. So what I do in a Facebook group, although I think Facebook groups kind of they know what they're doing when it comes to a community, and how that Facebook group really functions. So that piece would have to be figured out. But in terms of the launching strategy, which is the main methodology that I teach my clients, and inside my free Facebook group, you could actually just take pick that up and plop it onto another platform, I could do the entire thing on zoom. You know,

Unknown Speaker 38:03

I've even thought

Unknown Speaker 38:03

about, you know, if we do need to kind of switch in the future, I could run my entire launch and my clients could on the zoom platform, we could have breakout rooms, you could do really cool stuff with zoom, and build a community and slack or like you know, the launch community in slack and have conversation starters going on in there. So the cool thing about what I think you can do it in other platforms, but not too terribly concerned that Facebook is going to go away in time soon,

Unknown Speaker 38:34

but have a watchful eye on it.

Unknown Speaker 38:35

And I think it's also important that we're building email lists, and I don't care what anybody says about email is dead. I just everybody, we see the email list over there.

Unknown Speaker 38:45

Yeah, I don't own the asset. I'm with you. 100%. Thank you for your perspective, because for someone who is doing so much business, they're on Facebook, I'm always curious to hear that take of, you know, what are you watching? How are you? What are you watching? For? What would what would change your planning? Two feet? My question for you about LinkedIn is, it's different. But it's also equally challenging. And that is, Facebook has all the tools. they've they've configured the algorithm so that groups are just the main point of conversation in the news feed their LinkedIn is gone. And you know, I have less, maybe not completely no concerns, but I have less concerns about LinkedIn these days. But they've made it really hard. What What do you think the future of LinkedIn groups looks like? Not not just for your group, but in general, what's happening in that space? Because you can't get those groups into the newsfeed on very easily these days. Yeah,

Unknown Speaker 39:42

that's a great question. And just to be very clear to everybody, I am not one of these people in terms of you know, I've got probably 234 I don't know how many hundred LinkedIn experts in my group and I just want to make it very clear that I am not one of them. So it anything I say should be taken with, like suspected salt. But I have noticed that if I'm in a Facebook group, somebody posts a conversation and three seconds later, there's like, you know, 600 comments. Whereas on LinkedIn, it's so challenging because the LinkedIn notification system is not robust, despite whatever they might say, you know, it's very funny. LinkedIn keeps sending me these notes that, oh, we prove this, we improve this. And I think, Okay, what did they take away this time, right, because I keep taking stuff away. And then they advertise it, like, you know, the bag of chips, where it was 180 grams, and they made it 100 grams, and they doubled the price, and then they do a big advocate of upgraded. That's kind of how LinkedIn is. And so yes, I was very tempted that where there was an October A few years ago, where they say, you know, if it ain't broke, don't fix it while they fix it. Um, and, and a lot of people jumped ship, a lot of people left. And in fact, if I told you before, I've had people come to me and say, you know, I'm thinking of leaving, I don't want to do my group is dead. In fact, one of our members were an article for Huffington Post business where he called LinkedIn groups a ghost town. And luckily, you mentioned ours is one of the exceptions to that. But many of them are ghost towns now. I'm just hanging in there, you know what I mean? It gives me an opportunity. If the environment there is so unfair time, okay, if it's the desert, and nothing grows there, then somebody like me, who's a pioneer, and who is determined to grow in that atmosphere is going to stand out? Well, standing out kind of my thing, I wrote a book about how to, like stand up. I am interviewed regularly, I have another one tomorrow from Australia, about, you know, my LinkedIn group, because I refuse refuse to allow us to be stymied by the fact that LinkedIn doesn't help us at all, to spread the word. So I make sure First of all, I just want to make mention one thing in regards to what you ask Megan, I don't trust that LinkedIn won't put me in LinkedIn jail tomorrow for breaking some obscure rule, and I will be locked out and I won't be able to access my own group that could absolutely happen. Occasionally, it does happen that people show up and it says, post the first post, I mean, it's very glitchy, right. So one of the things that I periodically do in my business, I encourage people to go to www dot spotlite, secrets calm, which the rest of you are welcome to do as well get on my email list, which are free tips about how to stand out for 30 seconds. And that way I tell my LinkedIn people, if it happened, that tomorrow we disappear as a group, I still have your contact information, we can go and we can, you know, build our oasis in another desert. And I have to periodically without promoting because we don't really let people promote in our group, I have to, you know, encourage people to do that. And I do regularly encourage them to do that. Because I am not as trusting as it sounds like Megan completely trusted Facebook will be there for her, I don't have any illusions that LinkedIn will be there. Tomorrow, they could decide to get rid of groups that LinkedIn is always deciding to get rid of something they used to have something called questions they used to have with you up that tomorrow, maybe it's not going to sit them to half. So it's really one day at a time with them. And I really need to get them on my own email list in my own, you know, world. Paper.

Unknown Speaker 43:35

Well, first of all, I love that you brought it back to the room having that relationship with people, both you and Megan talked about, you know, capturing the email and having that one to one, or that that direct connection to your person outside of the social media platforms. I also loved your description of you being the the plant that's going to survive and thrive in the desert. Because, boy, when the rain does come back to the desert, I think you're going to be in great positions. I love that picture. Kevin, you dodged the bullet, because I'm actually not going to give you the hard question that I had saved up. We're running a little bit short on time, I want to make the transition now to our expert panel picks of the week. The reason why we're doing this folks is because this is one of the fun things that we always finish up our live stream our expert panels with, we hear from each guest on the panel is something that they're loving this week, it might be a book an app, just that that little thing that's bringing them a little bit of joy. And I'll be honest, this is like a selfish ask because I get some of the best recommendations this way, all the time downloading apps or buying new books. I just love the suggestions that folks share. So we're going to do that in a moment. I do want to remind everyone, we're just minutes away from jumping over to Blitzer and going into the networking. You can join us there. The link is actually in the comments. You have to get to that specific group, you will have to register on Blitzer that will give you access and look for the book of experts. Group, you guys can come connect with our panel or folks that have been joining us in the audience. The last thing I want to share for for you as an audience is, if you enjoyed what we're doing in our expert panel tonight, make sure you follow up with the folks here you can rate you can review, you can leave a recommendation, you can connect on LinkedIn, on Facebook on wherever the channel is, through a podcast, I highly encourage you, that's the best thing you can do. Because again, we're humans at heart, we want to make that human to human connection. So our folks want to hear from you. They want to make those connections as well. If you've got a question, a follow up question that you'd like to ask, make sure you follow up. And of course, we'd love it if you'd leave a rating and a review for what we're doing with the podcast. And we book of experts TV as well. So with that said, I'm going to jump in first, this is my way of giving you guys a quick breather, I'm just going to save the book I'm loving this week, one of my friends shared conscious luck, by gay Hendricks and Carol Klein. I'm really enjoying this because the premise of the book is we make a decision where you you actually make a conscious decision and a commitment to be and feel lucky. And when you do that, you'll start to notice things happening in the world around you. I just thought it was a beautiful way. We see we hear a lot about law of attraction. I think I want to just do the law of luck. I want to be always lucky. That seems like a great superpower to me. Kevin, I'm gonna go to you next. What is your panel pick of the week?

Unknown Speaker 46:30

Well, first of all, I'm going to say thanks for that recommendation, because I'm a big fan of gay Hendricks going back to the big leap. So I'm going to pick that one up. Tobin, I'm sorry, that my recommendation is not going to be a new book for you, because I've already recommended it to you and you've already bought it. The boy, the mole, the fox in the horse by Charlie Maxie. I tell people, I'm reading a deep philosophical treatise. It's one of the deepest, most philosophically rich books I've read. It also happens to be a children's book. And it's beautifully illustrated. So in the community, this extraordinary life, we reference this book and use parts of it every single day, every conversation we have, we're referencing something, it is a work of art, and if it's also something that will really touch you in your heart. And everybody I know that reads it, buying copies for their friends. So the boy the mole, the fox, and the horse.

Unknown Speaker 47:33

Yeah, I love that one. I I'm guilty as charged, you shared it with me, we bought a copy. And now we've have copies for our kids. And I've sent to friends. And if you like the Little Prince, if you like that style, I feel like this is a modern, not the same story, but a modern version or modern take on that kind of story with a bigger message inside a simple story. Yeah. So wonderful share. Megan, I'd love to hear from you your panel pic of the week.

Unknown Speaker 48:01

All right, well, I'm going to stick with the theme of books. Because I don't have any app recommendations because I actually barely use my phone at all, I don't even have notifications turned on. I'm very unattached to my devices.

Unknown Speaker 48:17

So my

Unknown Speaker 48:18

pick of the week is a book, The name of the book is a happy Pocket full of money. And I read the book four times this summer. It's not the first time I ever read it, I read it maybe a year or two ago, and then picked it back up. And just I read a chapter a day, when I got to the end of the book, I just started back over and read it again. And again. And again, read it four times this summer. And I think when you read books, even if you've read a book before, but you might hear us recommend you just see it from a different set of eyes and you hear it from a different set of ears and you receive it from a very different perspective.

Unknown Speaker 48:57

And the book is all about

Unknown Speaker 48:58

how money really works. Money is all energy. And it's a really, really cool book. If you ever have when we, you know subconscious beliefs around money or limiting beliefs around money. It is absolutely one of hands down the best book I've ever read around the topic of money.

Unknown Speaker 49:18

I love that. I think anytime you find a book that people keep going back to we've got two of them now, but if folks just keep going back and reading the same book that says a lot about what's actually happening between the covers there. Quick question, Megan. I asked this because I shared it on a previous This was my pick from the last time we did our expert panel. What are you? Are you still going hard on 75 hard and what day are you on?

Unknown Speaker 49:45

Oh my gosh.

Unknown Speaker 49:46

So I got a 30 and got a I had a really really bad allergy attack that lasted like three days. Um, and I slept 14 hours. I think it was Thursday night.

Unknown Speaker 49:59

So um I was

Unknown Speaker 50:01

unable to workout two times a day. So I started back over with day one today.

Unknown Speaker 50:06

Wow. So this is like my my first chance to I'm on day 25. So actually, I was chasing Megan for a long time. But I, if I can actually keep myself going, I might have a shot of finishing before you on this one. Maybe, maybe, maybe. So if you guys don't know what we're talking about, check out hashtag 75 heart. It's it's pretty interesting. And it's a program that's making a lot of a lot of noise, I think in the entrepreneurial spaces. It's a it's not an entrepreneurial program, but you'll you guys will see what I mean, Sophia, how about you? We have we have to wrap up quickly, because we've got five minutes before the top of the hour when we go networking. How about your panel pic of the week?

Unknown Speaker 50:42

Well, I have actually just rediscovered my own book this week. And the reason that I rediscovered this book is because LinkedIn launched LinkedIn story. And I never liked the 22nd format on Instagram or Facebook. But for some reason, I'm loving it on LinkedIn. And when I need material, I just open the book, I take one of these little post quotes, and I talk about it. So the book is about how to attract how to get seen, get heard, get noticed and get known. And I'm just rediscovering it myself.

Unknown Speaker 51:19

I love that. And I think that LinkedIn stories is is a really interesting topic. We'll have to dig deeper into our future future cameras. So Sylvia has asked, you wanted to make sure we get this in here. It's a happy Pocket full of money was the book that that Megan had just shared. Sylvia said I didn't wasn't able to jot that down fast enough. But I got you covered Sylvia because I actually did the same thing. That will be one that I'm going to be checking out as well. Folks, we're gonna wrap up our expert panel again, hope you join us over on Blitzer The link is in the comments. We do this with every expert, what we call the experts need to know show we immediately wrap up the live stream jump in so we can get to know you in the audience. You guys get to know the experts here on the panel. We want to have these one to one connections, and what a great way to actually meet other experts in the community, get to hear what they're doing, and have a short five minute conversation. It's like speed networking. So folks, I will see you on the other side. We're going to wrap up. Thank you very much to our wonderful guests. What a great topic and discussion tonight around building online communities.

Unknown Speaker 52:28

Thank you for inviting me

Transcribed by https://otter.ai

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